The Wow Factor: How I Turned One Idea and My Unbridled Enthusiasm Into a Golf Revolution
The founder of Adams Golf and the inventor of Tight Lies, the most popular fairway wood of all time, tells his rags-to-riches story. In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for …
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Barney Adams’ determination and personal sacrifice is clearly articulated in the book. Following a complete accounting of how Adams Golf finds itself and reaches stability the book fails to take the next step in the life-cycle approach to strategic management with a discussion of how Adams has and will continue to re-event itself to prevent decline and future failure. Part Two “Inside the Golf Equipment Industry” was not very “inside”.
As one reviewer already noted, the message regarding the WOW factor is simple, but too often overlooked. Anyone in sales or product development should ask themselves what their WOW factor is. Answer that question and you’ll increase your market share, as Adams did. Beyond the business case, the book was a fun and interesting read. I’m a little biased, as I was an early adopter of the Tight Lies club, so I immediately knew what Adams was referring to when I saw the title of the book.
Always nice to read about the golfindustry. Not just instruction or history is interesting so a nice read for all those who are interested in stuff like this.